Decision Mapping - A Quiet Competitiveness During Tough Economic Times

As we come to the crossroads of having to decide between investing into our business development or cutting costs in order to maintain profitability, please consider letting me introduce you to someone who can really make this decision much easier...

Because, up until very recently, Decision Mapping was reserved for the Fortune 100 and organizations of great influence...

In fact, over the last three decades 200 Organizations in the U.S., Europe and Asia have quietly used “Decision Mapping” as a trade-secret process to achieve competitive excellence, and significant influence in their global markets – achieving real growth, and a dominant market position. Applications of this methodology have been diverse at GE, Lockheed Martin, Procter & Gamble, McDonnell Douglas, Interface, British Aerospace, Lucas, EADS, British Oxygen, General Dynamics, Alliant Energy, the United Nations Project for African Development, and The Pentagon have used Mapping as a best practices tool to analyze opportunities, formulate winning strategies, and execute - powerfully.

The result: influence – power – lasting relationships. The results are often measured by win-rate, profitability and growth. For government contractors, a measure of the results have been both affecting major wins and policy level decisions - the “Right Decisions” – bringing about the adoption of new policies on issues such as force projection, lift, health, defense, energy, trade policies and the environment.

A “Map” of the customer’s decision process provides your organization methods to design and communicate the architecture of strategies and provides teams the ability to monitor and measure progress.

The origin of this process was Richard Hodapp’s (Founder & CEO, The Mapping Alliance) investigation into the thought processes of senior business leaders. At their request, Richard was engaged to develop a process - to assure this sort of thinking was not lost at the organizations they once led. They wanted to provide their level of leadership – of process management and strategy thinking – not just for internal planning – but for effecting the growth of an organization.

Mr. Hodapp visualized a MAP of the customers’ decision process. His mentors edited and confirmed this map was consistent with their best thinking. The result, teams began to operate at higher scopes – uncovering better information about customers - and adopting the behavioral skills of leaders, enabled with techniques such as seeing strategic omissions early.

This was the wisdom of company founders, the intuitive thought process of leaders. Originally, it was thought of as a map. Such a map was what was used to create brilliant strategies, but soon it was shown to be a “Map” of how the organizations in their markets make strategic decisions.

Imagine the competitive advantage - a reliable, predictive map of the decision processes which lie far deeper than the customer acquisition and proposal activity.

For you, as a company owner and organizational leader, the first step is to test mapping, then to decide if you wish to integrate this process as a normal way of thinking for planning customer involvement.

A Mapping Summit is a practical and enjoyable seminar, immediately applying the Mapping process to your opportunities. You can continue to use the process under a license agreement, with employees selected to become in-house Mapping experts.

Clients of Mapping outperform their competitors by a factor of 3X (documented). They have installed Mapping company wide (i.e., G.E. and General Dynamics) and redefined the role of “selling.” By providing teams with advanced management practices and strategic responsibility – it is reasonable to hold teams accountable for the ambitious growth and success – the wins - which everyone desires.

Client Objectives
Corporations Use Mapping to:
♦ Realize extraordinary growth through improved Customer Involvement.
♦ Engage quietly in Strategy Level dialogue with Customers.
♦ Equip Business Development teams with executive level Strategic Thinking and Tools.
♦ Drive Customer Demand – Customers rely on you for both near term Solutions and Strategies – optimizing your mix.
♦ Use Decision Mapping to document and record successes – to document how their Customers make decisions.
♦ Engage in Customer decision-making early, to shape concepts and selection criteria.
♦ Realize the total sales potential, stability, loyalty and new levels of winning that are achievable.

Who Benefits?
♦You - as company owner and leader - seeing the shift to an intense Customer orientation, invigorating an aggressive, competitive Leadership.
♦Your Customers … recognizing a new level of Professionalism they invite Map trained teams into strategy meetings.

The very reason I've convinced Richard to work with me, to help companies in my network, is because I believe the unique combination of economic turmoil combined with your specific industry climate is ready to win specifically because of the current political environment.

To a select few, I'll follow up with email and a personal call. Because I want to better understand what your business business is as well as the nature of your business development in order to help you with your current economic reality.

To this end, I'm making this announcement a little more public to ensure I reach those who will most benefit from Decision Mapping. 

Regardless, I wish anyone still reading success in all you do and offer my services and support in whatever way I may be able to help you and your business.

A Decision Mapping Strategist,

Scott Kiere